With its lifelike picture quality, Quantum Dot technology, and Art Mode feature, The Frame TV elevates your viewing experience to new heights, delivering vibrant colours and sharp details.
 
Top 4 Features
1. Matte DisplayA glare-free* viewing experience
2. Modern Frame DesignDesigned to look just like a picture frame
3. QLED 4K Technology100% Colour Volume** powered by Quantum Dot
4. Art ModeTV when it's on, art when it's off
 
A glare-free* viewing experience
 
Matte Display
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare-free canvas*.
*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
 
Designed to look just like a picture frame
 
Modern Frame Design
The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.
 
Style The Frame, your way
 
Customisable Bezels*
Switch up the colour and style of The Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.
 
TV when it’s on. Art when it’s off.
 
Art Mode
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off - now with lower energy consumption than before*. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
*Based on an internal test. Only applicable to 55" and above. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Customisable bezel sold separately.
 
Bring world-class galleries to your home
 
Samsung Art Store
With an Art Store subscription* you can curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.
 
My Photo
Frame your most treasured memories in a way that best compliments your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
*Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required. Photos will be displayed at the original resolution.
 
Brightness Sensor
The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*
*Brightness sensor performance may vary depending on the ambient brightness level.
 
Motion Sensor
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.
*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.
 
Matte Canvas
Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.
 
Flexible design that fits your space
 
Height Adjustable Stand
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.
 
A flush fit to the wall
 
Slim Fit Wall Mount
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections.
*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box (except for 32”). **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.
 
Naturally bright and colourful picture

100% Colour Volume* with Quantum Dot
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
*Measured to DCI-P3 standard, certified by VDE.
 
Picture and sound automatically optimised

Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way.
*Upscaling may not apply to PC connection and Game Mode.

EyeComfort Mode
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
*Q-Symphony is available only with compatible Samsung soundbar. Soundbar sold separately.
 
Smart Experience
Your favourite apps on the best-selling Samsung Smart TV*
Smart TV powered by Tizen**
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

SmartThings
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button*. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirroring*. You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple device to project via AirPlay2