The flagship. Our brightest ever 4K BRAVIA delivers supreme contrast for the ultimate, most authentic cinematic experience.
 
Unparalleled brightness, incomparably beautiful colours.
Step into a new realm of realism. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
 
Our most cinematic sound. World’s first TV with Beam Tweeter.
Immerse yourself in expansive cinema-like sound. With the world’s first up-firing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.
 
With BRAVIA Theatre, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.
 
Love entertainment. Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.
 
Entertainment you love. With help from Google.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.
 
Harmonic Presence. Blends in naturally.
Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.
 
Game time. Be invincible.
BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.
 
Everything you stream. All on one screen.
Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
 
SONY PICTURES CORE brings the cinematic experience home.
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
 
Watch Netflix in studio quality, automatically optimised
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.
 
Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
 
IMAX Enhanced sound by DTS:X
You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology
 
Just use your voice to control your TV with help from Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.
 
Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
 
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
 
Eco Remote. Easy to find, clean and use anytime.
Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80%40 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.
 
Balancing environment and entertainment
Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%
 
Beautiful design. Made durable. With less virgin plastic.
Think of the planet. Our TVs use Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.
 
Less packaging. Less CO2.
Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.